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WordPress & Local SEO Project

WindowPressureWashing.com

A hyper-optimized, lightweight WordPress site that leveraged an exact-match domain to dominate local SEO, achieving top 3 rankings for 10+ high-intent keywords.

1. Context

A local window and pressure washing business was struggling to compete in a crowded market. Their existing website was slow, outdated, and had poor visibility on search engines. They needed a new website that would not only look professional but also attract local customers and generate leads.

The Challenge: To build a new website that would rank high in local search results for relevant keywords and convert visitors into customers.

2. Goals

  • Achieve top 3 rankings: Secure top 3 positions on Google for at least 10 high-intent keywords in their local service area.
  • Increase organic traffic: Drive more qualified local traffic to the website.
  • Generate more leads: Increase the number of quote requests and phone calls from the website.
  • Improve user experience: Create a fast, mobile-friendly, and easy-to-navigate website.

3. Approach

My strategy was to combine the power of an exact-match domain with a technically sound and content-rich WordPress website.

  1. Domain Strategy: I acquired the exact-match domain WindowPressureWashing.com to signal relevance to search engines.
  2. WordPress Development: I built a custom, lightweight WordPress theme from scratch, focusing on performance and Core Web Vitals. I avoided bloated page builders and plugins to ensure the site was as fast as possible.
  3. On-Page SEO: I conducted extensive keyword research and optimized every page with relevant keywords, meta descriptions, and schema markup for local businesses.
  4. Content Strategy: I created detailed service pages for each of their services, as well as a blog with helpful articles for homeowners. This helped to establish their expertise and attract long-tail keywords.
  5. Local SEO: I created and optimized their Google Business Profile, built local citations, and implemented a review generation strategy.

4. Results

The results were outstanding:

  • Top 3 rankings for 12 keywords: The website achieved top 3 rankings for 12 high-intent keywords within 3 months of launch.
  • 300% increase in organic traffic: Organic traffic to the website increased by 300% in the first 6 months.
  • 500% increase in leads: The number of leads generated from the website increased by 500%.
  • Excellent Core Web Vitals: The website consistently scores above 90 on Google PageSpeed Insights.

5. Next Steps

The focus now is on maintaining the rankings and expanding to new service areas.

  • Content Marketing: Continue to publish high-quality blog content to attract more long-tail keywords.
  • Link Building: Actively build high-quality backlinks to further improve domain authority.
  • Conversion Rate Optimization: A/B test different calls-to-action and landing page designs to improve the conversion rate.

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